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Request for feedback on Hyper Plan website
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Posted by Andy Brice
Mar 20, 2019 at 11:16 AM
>I also like screenshots. Another possibility is a set of animated GIFs
>that highlight the most compelling features of the software.
I like animated gifs. But they can be quite distracting. The human eye/brain is very drawn to movement.
>
>Also, to get across the purpose/benefits of the software as quickly as
>possible, there could be a set of problems articulated (short phrases or
>statements), and then showing how Hyper Plan can solve those problems
>(before going into any of the more specialist usage scenarios).
Hyper Plan can be used in lots of different areas. This is generally a strength, but it makes marketing hard!
>
>I agree that the colour scheme feels a bit dated, though some of that
>comes from the colours in the software itself (from the video still), so
>not sure how easy it is to fix that without updating the software.
When I first created the copy I consciously chose to mimic the colours of sticky notes in the colour defaults. They are just defaults - you can choose any colour. But it might have been better to choose more vibrant colours. That is something I hope to address in a future release.
—
Andy Brice
http://www.hyperplan.com
Posted by Andy Brice
Mar 20, 2019 at 11:18 AM
MadaboutDana wrote:
Suggestion for easy, rapid, high-quality website creation: Nicepage
>(nicepage.com), successor to the impressive Artisteer.
Thanks for the suggestion. But I have been badly burnt before by being locked into a WYSIWYG web editor. Pure HTML/CSS is my preferred choice (I use the Hammer4Mac static website generator to create the current website from text ‘source’ files).
—
Andy Brice
http://www.hyperplan.com
Posted by Andy Brice
Mar 20, 2019 at 11:22 AM
Stephen Zeoli wrote:
>To me the key message about HyperPlan is buried near the bottom of the
>home page: Its flexibility.
You might be right. Currently I use the term ‘visual planner’. But I suppose nearly all planners are visual to some extent. It is a question of how to convey that without overwhelming people.
—
Andy Brice
http://www.hyperplan.com
Posted by Andy Brice
Mar 20, 2019 at 11:24 AM
Many thanks for all the feedback.
The overall feedback (here and elsewhere) seems to be that the site is fairly clear. But looks a bit bland/dated and could use more compelling text and better screenshots.
Food for thought. Thanks!
—
Andy Brice
http://www.hyperplan.com
Posted by NW
Mar 20, 2019 at 09:16 PM
When I visit a software website, I look at things in the following order:
- General description - the of the basics of what it does
- Screenshots - to get an overview of what the software looks like
- Features - a more detailed review of what it does
- Video - Only if I’m interested will I invest the time in watching the video.
- Pricing - Hopefully the front page will give some idea. At this stage I’m interested in different features/prices for the different versions
The most interesting point for me on the main page was the list of application areas and diagrams. The main selling point of the software is visualisation, therefore a few screenshots for the most popular diagrams would be good.
The tour page jumps straight into details whereas at the end the animated gif about switching between views seems important and also gives an overview so I would have moved it closer to the start. Consider moving video from front page to this page.
On the download page it was only when I went to the changes from last version that it told me there were home and professional versions.
On the Buy page the lighter colour for the home version emphasises this version rather than the professional version which I assume you would prefer people consider. The page needs to highlight connections as the difference and maybe state the advantage they give.
I hope the above is of some use.
Nigel