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Request for feedback on Hyper Plan website
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Posted by Andy Brice
Mar 18, 2019 at 10:37 PM
I hope this isn’t too off-topic. If so, please ignore.
It is often hard to ‘see the wood for the trees’ and I could use some feedback on the https://www.hyperplan.com/ website.
I would really appreciate if you could spend a minute or two looking at a few of the main pages (Home/Tour/Download/Buy) and let me know:
a) How clear is it what Hyper Plan is/does? Rated from 0 (no idea) to 10 (crystal clear).
b) What do you think of the website design? Rated from 0 (dated/amateurish/ugly) to 10 (modern/professional/beautiful).
NB/ The website is not responsive, so doesn’t look great on mobile devices. One of the things I plan to fix.
thanks!
Andy Brice
Posted by Lb
Mar 18, 2019 at 11:11 PM
I think it’s really good. Informative, I can see what it is and does on the first page I go to and also what it looks like. The video’s are great to see how it works in actual use.
Very easy to use, and the software looks excellent. I’ll have to give it a try.
Have a good one,
LB
Posted by Lb
Mar 18, 2019 at 11:21 PM
Forgot about rating :
a) How clear is it what Hyper Plan is/does? Rated from 0 (no idea) to 10 (crystal clear).
I’d give this a 10. Not knowing anything about your software, I knew what it was within a few seconds.
b) What do you think of the website design? Rated from 0 (dated/amateurish/ugly) to 10 (modern/professional/beautiful).
I’d say around an 8 or 9. I think it looks great. It’s clean and easy to read which I think is most important. It looks the way it should to make it clear what the software does. Beautiful? No, but I don’t want it to be.
Sorry if you wanted more constructive criticism , but think it’s well done.
LB
Posted by macosxguru
Mar 19, 2019 at 02:44 AM
The pro version has **Connections**.
The web site doesn’t explain **Connections**. Or at least, I didn’t find it.
The rest of the site is not bad. It is not particularly compelling. But I am not a target consumer for your product. The video has areas where the user is fumbling around. Those need to be cleaned up. For people new to your software, give them an idea of what you are showing them and then show them the feature, and then tell them what you showed them. Break it down into multiple videos. Show a feature at a time.
macosxguru
Posted by Paul Korm
Mar 19, 2019 at 09:59 AM
Andy, the site looks a bit dated in design. I also find the black text on a the blue background a bit harsh. Take a look at the graphical design of some of your competitors—the successful ones.
The first thing we see is the video—which for my eyes takes up a lot of real estate on the page. I like to see a little more compelling “this is something you need” message on the landing page for apps I am not familiar with. And there’s a lot of text—some more graphics—including color—would liven up the pages. I would also include a “Free Trial click here” link right up top of the landing page. We have to watch to the end of the video to know there’s a trial.
I think web sites for software need to always be compelling—even if the reader is not in the target audience. You never know if the person visiting the site might be an influencer, even if not a buyer. You’d want me to tell a colleague or friend: hey, here’s a product that does what you were looking for. Check it out.
So, for (a) clarity of purpose: 5 or 6. For (b) design: 4 or 5. It does look dated.
And I urge you to get the responsive site for mobile devices up very quickly. Odds are your readers will be on a phone or iPad or similar and see a reference to your product somewhere with a referral link or some other hint where to find it. There is nothing more off putting for a possible buyer to open a site that’s not usable on a phone. Now—your site isn’t bad on an iPhone, but everything is too tiny so it might be giving the “nothing to see here, move along” message.
Good luck!