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Evernote in trouble?
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Posted by Andy Brice
Sep 5, 2018 at 03:13 PM
Has EverNote ever not been in trouble? ;0)
Freemium is a difficult strategy to get right. Give people too little for free and they won’t use it. Give people too much for free and they won’t upgrade.
—
Andy Brice
http://www.hyperplan.com
Posted by Stephen Zeoli
Sep 5, 2018 at 06:48 PM
I’ve said this before, but I think Evernote should do away with the free version and charge a moderate $15 a year or something like that. If someone isn’t willing to pay that small amount, then why give them anything for free?
Andy Brice wrote:
Has EverNote ever not been in trouble? ;0)
>
>Freemium is a difficult strategy to get right. Give people too little
>for free and they won’t use it. Give people too much for free and they
>won’t upgrade.
>
>—
>Andy Brice
>http://www.hyperplan.com
>
Posted by Paul Korm
Sep 5, 2018 at 09:01 PM
Hah! So true. It is among those companies that seem to be a bad press magnet.
Andy Brice wrote:
>Has EverNote ever not been in trouble? ;0)
Steve’s point about dumping the free level makes sense, or maybe limiting it to 200 notes, or something, for unlimited trial purposes. I didn’t quite understand why the revenue number mentioned in the TechCrunch article was so low in comparison to the installed-units number.
Posted by Ruud Hein
Sep 6, 2018 at 02:39 AM
Been using Evernote since 2005. Seen its demise predicted often enough—have shared the feeling many times. So far we’re 13 years later and they’re still up and running.
TheVerge actually jumped on the bad new bandwagon by pointing out they’re running a subscription special :D
The thing that has me most “worried” about Evernote is their desire to “do something” or “be something” in the business space. I don’t think anyone is waiting for that. Their current users aren’t, and the business users they hope for aren’t going to be on Evernote, for the most part.
Evernote is a very odd company. They remind me of Apple’s attitude of “this is what I make, this is what you use, if you don’t like it, move on”. For some reason they want to invest resources in doing things like adding margins to notes, something nobody has asked for, but are persistently reluctant to implement features people ask for.
I came across Nimbus Note last year. Looks and feels like the old Evernote. But once you import your whole Evernote database, search is very very very slow. Apparently outdoing Evernote isn’t so easy.
Posted by satis
Sep 6, 2018 at 04:09 AM
Stephen Zeoli wrote:
> I’ve said this before, but I think Evernote should do away with the free
> version and charge a moderate $15 a year or something like that.
Most successful apps in that specific info management space, as I’m sure you’re aware, offer free tiers over free trials because they find they get more paid upgrades that way, and that not doing so would send customers (including ones that would become pay customers) to competitors. Apps that don’t tend either to be smaller products that hit a ceiling of users (which may or may not be enough), or survive in a niche. Charging $15/year when Microsoft, Zoho, Cinta, and Apple still have a free tier would only their collapse sales.
Same for many other online products, like online storage. Box, Dropbox, Google Drive, OneDrive, iCloud - would you likewise tell one of them to buck the freemium trend and simply charge a smaller amount with no free tier?