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Cyborganize launched - the ultimate outliner productivity system
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Posted by JBfromBrainStormWFO
Jul 19, 2011 at 04:59 PM
I will try the other tools mentioned. Are you sure it duplicates BrainStormWFO’s affordance?
I’m in a mad rush right now because I’ve realized the page desperately needs an intro video. I thought everything was clear but quite evidently it’s not. So I’ll have to respond in detail to this later.
As far as the “bigger than facebook etc” claim, that wasn’t made by me, I’m just quoting an email correspondent.
Yes it is lossless and frictionless. How and why is explained deeper in. Yes I do believe it does what I say it does.
No I don’t expect people to wade through reams of text when they don’t even know what’s going on. Time to record a video…
Posted by MadaboutDana
Jul 19, 2011 at 05:40 PM
Sounds good! It’s awaited with interest…
Cheers,
Bill
Posted by Graham Rhind
Jul 19, 2011 at 05:47 PM
JB,
I think you need to decide if you’re selling software or propagating a new information management system. I thought initially it was the latter, but all I could really find on your page was information about BrainStormWFO. If you want to try to do both, you need to be clearer and separate these goals on the site better.
I’m aware that you didn’t make the bigger than Facebook/Twitter claim, but if somebody said to me that an outliner software (which won’t need to be used by 750 million users) was comparable to a social media site (how and why they should be comparable I don’t know), I would have assumed that somebody was taking the piss, and would certainly never have written it on my site or in any marketing material!
I’m aware that some of what you wrote might come over better in the USA, but as the site can be viewed from anywhere it needs to be toned down - from my side of the Atlantic it just seems brash.
I am being negative - sorry about that - but if you promise a revolution and just deliver a simple (though no doubt worthy) single pane outliner software, people are apt to become miffed. But I also appreciate that your bravery in opening yourself up for our broadsides, so you get brownie points for that!
Cheers!
Graham
Posted by dan7000
Jul 19, 2011 at 07:41 PM
JB,
FWIW, I would never watch a video to learn about software. I suspect that a lot of users are like me: we will give your page approximately 30 seconds to convince us the software is worthwhile, otherwise we’ll move on to something else.
A video longer than 30 seconds, therefore, will never get watched by many of us. Additionally, if the video requires sound, nobody is going to look at it during work. I don’t even have speakers on my computer.
Take a look at Evernote’s page for an example of good marketing. They’ve convinced millions of users to download their software, and they do it, in part by simply explaining the benefits - what you will get out of it if you use the software. http://www.evernote.com/about/learn_more/
Note that they’re not talking about philosophy. They’re not explaining how the UI works - they don’t even have a screenshot! They’re not focusing on HOW the software works. They’re saying what you can DO with the software, and they give a number of concrete examples (clip a webpage of a recipe, file it, and find it fast later). Its super simple, and it convinces people in 30 seconds.
Posted by Ken
Jul 19, 2011 at 08:32 PM
While I used to agree about not watching video, and still would not at work, I am more inclined to do so if it is short, AND, if the rest of the information on the web site has me hooked. One thing I do fine very useful, is screenshots. Good screen shots help me to quickly see if a program “makes sense” in my mind. I cannot comment personally on your web site, however, because it is being blocked by my employer.
Good luck,
—Ken