Evernote 5 is here

Posted by 22111
Oct 12, 2013 at 11:49 AM

As I said here recently, I’ve read that several big players currently follow a top-down strategy, and this is because they have the development money, but all the big corporations have got their stuff, when for little corporations, really sophisticated offerings are mostly lackings, and “there’s a market, here, now”, which up to now wasn’t of enough commercial interest to the big players.

Nobody should touch TheBrain, people loose data with it, and doing “strategy” without delivering the basics is a most ridiculous thing, and no serious buyer will get his data into such an unreliable data structure - of course, I’m speaking of the versions we get access, too, but their “corporate things” should be a myth: You need real data storage, and definitely, the personal version does not deliver that, so why should their corp version do?

Also, I cannot imagine any serious corporation to store their data (even if is was safe there) within such a “web” representation, where the user always looks at beautiful graphics, and then has to work with his mouse all the time - I know corporate people who work with a keyboard, and with multiple lists: They would like to know where the “location” of their respective data is, TB’s “flow” of things might apply to some marketing/advertizing people, on a mac.

Show me one serious corporation that uses TB (any version) in a general way, and my mouth will not shut up anymore for the rest of my life, but this will not happen - as you know, even formerly serious corporations are sometimes brought to pieces, by very special managers; in war, you call this acts of sabotage.

No, big players don’t need to be afraid of TB acting bottom-up: Read their “we are in so many big corps” as a “for 3 installations within the strategy department where it’s used as one tool among many others for the same purpose”.

As Daly says it (if I understood him well): With a sophisticated 2-pane outliner, he can do real work, he’s getting creative and productive, when in the flat EN world, he just gathers things (which is not so bad if you (can) do both.

Of course, with MS, it’s a little bit different, they try some things, with what they’ve got, and they are rather successful with it, for the opacity of the dms market, and also because they can offer better integration with the low-level things, at least in theory (and because the anti-youknow authorities don’t do their work: hidden interfaces, and so on). But as I see it, this hampers the sophistication of their offering, or in other wording: If you have a really integrated workflow, Word becomes less important for you.

And yes, I know excellent 7-, 70-, 700-people (not 7,000-people) dms, but its real value would not become evident to prospects who then try to compare with TB.